Festival would bring indie artists together with mainstream artists, highlighted by the name "Searchlight Festival".

I created the festival branding and promotional material as well as mockups!

Project created 1/25/2023

First, I created the logo:

I used this to build a brand identity and pattern for merchandise/socials!

I designed the first promotional flyer:

Then, I designed the main festival poster:

I designed it to portray an indie look for the festival using Pexels images edited in Photoshop and Illustrator.

Mockup:

Finally, I designed merch for the event based on the target audience and brand identity.

Seriously, what's more indie than bucket hats?

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